Description

Nutritional Breakfast Cereal

From the Deep Water Alluvial Soil to your kitchen

Chira (Poha) is popularly consumed in Assam as a breakfast meal with milk and also as snacks in the evening.

Bor Noi Chira (Poha) is made from Bao-dhaan, a deep-water paddy that produces a particular type of iron-rich red rice, is an integral part of Assam’s food habits. It has a high medicinal value to human life. Because it can sustain itself in deep water it has got high resistivity and the same goes into the building blocks of our body when consumed. A large section of farmers in the state depend more on rich alluvium left behind by the Brahmaputra river every year rather than on chemical fertilisers. Bao-dhaan is generally grown in areas having higher land submergence that are unsuitable for other varieties of paddy. Interesting characteristic of bao-dhaan is that unlike other rice varieties, its seeds do not fall off easily. The Bao rice takes 9 months to get ready for harvesting hence it is filled with high nutrition. Red colour is conferred by anthocyanin pigments. They are rich in micronutrients like iron and zinc, Vitamin A and antioxidants.

Additional information

Nutritional Information